Representative elements from a totally-integrated marketing
communications campaign for a worldwide powerplant construction
company: Click
on exhibits for larger view.
New
logo design
2-page
spread uses focus
as primary competitive
positioning strategy
Power
plant summaries
on business card-sized cd
Corporate
capabilites
brochure containing cd
Tradeshow
booth design and production with multimedia
HR
ad offers "higher
purpose"
This
full page color ad
uses focus on power plants
as competitive advantage
