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 "Never
take off without a plan" is a discipline we impose
upon ourselves and is the fundamental counsel we give to our
clients. All TM&A Plans are preceded by the completion
of a proprietary, fact-finding questionnaire dubbed, Information
Inventory™. Unanswered questions may dictate quantitative
or qualitative market research to enable final market analysis,
conclusions and the consequent strategic decisions leading
to the Plan.
 Thus,
creative efforts in the three disciplines of Marketing, Advertising
and Public Relations have the foundational requirements for
optimal effectiveness and business-like measurement. Advertising,
therefore, follows the directed order of another proprietary
approach, Advertising By Objectives™.
ABO provides objective-based measurability to messaging and
media buying in the same way MBO delivers management efficiencies
and measurement.
 To
further illustrate our abiding belief in careful, preemptive
positioning, we have branded our marketing approach Metrically
Measured Marketing™, or MMM. Needing little explanation,
MMM sets forth results-based metrics which enable post facto
measurement of both strategic and tactical elements of the
Plan.
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